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associate creative director / copywriter / poet
The Member-Get-Member (or Refer-A-Friend) program at American Express has been touted as a major success by no less than the Amex CMO. In the year I worked on it, we turned out hundreds of pieces of content and some above-the line work. Referrals saw a 40% lift YOY. Here is a small fraction of the work, focused on the Delta family of cards and the benefit of referring friends—you get a bunch of bonus miles you can use toward flights.