Harvest House of Cannabis, a major national weed supplier, had a busy 2021. In January, thanks in part to Harvest’s efforts, Arizona legalized marijuana for recreational use—one of only a handful of states to do so to that point. It was a momentous occasion, and it called for serious crowing.

Months later, because cannabis was more widely legal, 4/20 had added significance. Add to that compelling, pandemic-related reasons to stay home and zone out, and 4/20 looked like the most necessary holiday you could celebrate. So I created the platform for a “public access” campaign on “channel 420.” We worked with some talented comedians to bring programming to life—and to encourage Harvest consumers to tune to higher frequencies.

The Member-Get-Member (or Refer-A-Friend) program has been touted as a major success by no less than the Amex CMO. In the year I led creative on it, in an agile environment with daily client collaboration, we turned out hundreds of pieces of content and some above-the-line work. Referrals saw a 40% lift YOY. Here is a tiny fraction of the output from that collaboration, focused on the Delta family of cards and the benefit of referring: you get miles you can use toward flights.

In early 2020, Thompson Hotels created a cocktail menu inspired by America’s First Ladies to express solidarity with women—and to celebrate their new location in D.C. We created social content and biographical cocktail cards to shine a light on our First Ladies’ achievements. The cocktail cards were pretty rich with info, and they were a treat to research and write.

3M is making major investments to create equity in its communities and within its walls. I articulated a platform and a creative approach so they could start talking about that work with prospective employees and the wider public. I interviewed some of the 3Mers and community partners who are driving those DEI initiatives, and from those interviews I crafted narratives for a series of videos I made in close collaboration with our editor. You can see a few of them here.

Purina needed to reach an up-and-coming generation of Canadian dairy farmers as they consider their feed options. Farmers need to maximize their operation’s efficiency at every turn, and they do that with scientifically formulated feed and extensive data collection. I articulated a campaign platform and wrote print, radio, and social ads highlighting Purina’s custom nutrition, data synthesis, and consulting partnerships for busy farms.

Ashton McGee is a Minnesota roofer with Southern charm, and he has a client base full of loyal, enthusiastic customers. He had the opportunity to expand his business during the pandemic. So I helped bring his brand to life with a new tone of voice and a new website, and I created the concept for an appropriately apocalyptic campaign about Minnesota weather for TV, OOH, social, and digital channels.

Coffee quotes were Keurig and Green Mountain's most consistently successful content. When they really connected, posts racked up thousands of likes and many hundreds or thousands of shares, organically. People love their coffee.

Scotch from Islay is notoriously smoky, and Ardbeg, notoriously, is Islay's smokiest. It's a niche product, beloved by those in the know, and it comes to life through a mix of content around seasons, holidays, and trivia. 

I've been writing absurd tweets hanging loosely on the device of dogs doing things since the early days of Twitter. @dogsdoingthings has been featured in a number of media outlets, and here is how they've described it:

• like one of Allen Ginsberg’s dark and rambling poems

• surprising and hilarious

• reads as if David Foster Wallace and Hunter S. Thompson got together in the afterlife to inspire acid flashbacks in the literary minded

• stream of outlandish scenarios

• existential poetry

I humbly endorse all of these.

Vlasic, the famed pickle purveyors, have long been represented by a stork called Jovny. It was only right that the well known mascot be the voice of the brand on Twitter. As @vlasicstork, he adopted the unorthodox grammatical conventions of Weird Twitter and mused, pontificated, railed, and otherwise caused a ruckus, all for the glory of pickles.

I got deep into New York history, culture, and trivia while I worked on the state tourism account.

In 2015, Volvo was in the process of redefining itself as a luxury car brand, with the XC90 as its flagship. We helped roll out that model with a mix of original and influencer content focusing on features and design packages, respectively. We produced original content for other models as well.