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associate creative director / copywriter / poet
Purina wanted to reach an up-and-coming generation of Canadian dairy farmers who might be considering their options for feed suppliers. They need to make their farm operations as efficient as possible to maximize short- and long-term profits in a fluctuating sector. I created the platform for a brand campaign speaking to the dynamism of dairy farm life. It highlighted Purina’s custom nutrition and data solutions as key to managing production and planning for months and years ahead. The media mix included print, radio, and social.